Packaging design created for a premium confectionery brand.
The new packaging features a metallic copper coloured top section – a reference to the copper pots originally used to make fudge. This element will be applied across all packaging variants and will become the visual identity for the brand.
Fresh new photography from Matt Jessop features a simple two piece composition of the delicious confectionery inside, with a spot UV varnish applied to make the product pop. Positioned centrally on the pack splits the brands visual identity and product information to create an information hierarchy that flows smoothly.
James By The Sea is a freelance designer based in Truro, Cornwall specialising in packaging design.