Chocolate packaging design for Fair & Square® – a new UK-made premium chocolate brand, launching this year with 8 indulgent flavours.
Fair & Square is one of the first UK chocolate brands to source through, and support , the Cocoa Horizons Foundation – the industry’s first dedicated sustainable cocoa scheme. Sourcing cocoa from the Cocoa Horizons Foundation supports cocoa farmers and their communities ensuring they receive a ‘fair’ deal.
We created the chocolate packaging design that reflects the brands premium offering whilst keeping true to its roots of where the cocoa beans originate and the story behind this.
Each bar features the primary flavour prominently at the top allowing consumers to quickly spot, with a detailed description of the flavour further down the pack. A selection of bold, earthy colours also help to identify when on shelf.
Patterns, influenced by the origins of the cocoa beans feature on each bar and also act as an identifier between the chocolate varieties ( milk, dark and white).
To reinforce the brands proposition of a premium offering, spot UV varnish and gold foil block were also added for that extra bit of decadence, and to appeal to the gift market.
View the fair & Square website here: https://www.fairandsquarefoods.com/